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Now up Understanding Digital Lifestyles – children and young people's media literacy skills by Fiona Lennox, Ofcom

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Fiona: Ofcom have a statutory duty to promote media litearcy.

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Fiona: Presenting the latest findings of our research... looking at trends in what C&YP do on the Internet.

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Fiona sharing a video of parents talking about young people's Internet use....

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Fiona is presenting content from Ofcom research. www.ofcom.org.uk

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Fiona: Research carried out late last year.

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Fiona: Regular use of the Internet, mobile phones and MP3 players increased with each age group.

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Fiona: Slightly lower Internet use percentages for Young People in Wales...

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Fiona: 53% of C&YP in Wales say they use the Internet almost every day. Increases in 5 - 7 year olds.

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Fiona: 14% of 12 - 15 year olds say they use mobiles to get online. 4% of 8 - 11 year olds use games consoles to get online. (Check reports for accurate stats... as I'm not able to type fast enough to keep up for all - and mistakes may make it in...)

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Fiona: We found common threads in why young people use the Internet - as they get older the breadth and range of use grows. Amongst other YP Internet as tool to contact new people becomes more important.

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Fiona: But YP not visiting lots of new sites. Often staying on similar sites.

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Fiona: Majority of YP 12 - 15 who use Internet at home say they are very confident at using the Internet.

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Fiona: Lower levels of confident in relation to creating content and being able to judge whether content of websites is accurate.

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Fiona: Issue of Trust is one we're really interested in - publishing a report on that in the spring.

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Fiona: Do parents thing benefits of Internet usage outweigh the risks?

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Fiona: Parents and Carers in Wales less likely to strongly agree with the statement that benefits outweigh the risks...

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Fiona showing that there are distinct states between Wales and UK-wide analysis of Ofcom research.

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Fiona: What do parents try to do to address concerns?

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Fiona: 80% of parents say they have rules for their children using the net. Parents of younger children more likely to chec what children are doing online.

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Fiona: Parents in Wales more likely to have rule relating to only using web for homework - or only accessing websites in the favorites list.

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Fiona: Controls and filters not universally used - but the reasons why not vary with age. Older YP seen as more responsible. Other times parents not aware of how to set up filters.

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Fiona:65% of parents whose kids have internet-enabled mobiles are not aware of mobile internet filters

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Stats fatigue reached & breached...

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Fiona: We showed YP different ways to learn about digital technology. Younger kids have more formalised approach - prefer to learn from school, parents and then friends. Older YP (12+) prefer to learn through friends.

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Fiona: Higher levels of parental concern in wales, and less certainty about benefits of net. But, less concerns amongst young people.

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Fiona: Thanks for your interest. If you would like to know more - get in touch...

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Speaker Biographies

Fiona Lennox, Ofcom

As a key member of Ofcom's media literacy team, Fiona is responsible for developing Ofcom's comprehensive programme of media literacy research. Fiona continues to be one of the UK's leading experts on media literacy research and presents across the UK and Europe. She is a member of the UKCCIS Expert Research Panel and was instrumental in developing the successful International Media Literacy Research Forum.

Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services. Ofcom has a duty to promote media literacy under the Communications Act 2003.

Previously Head of Standards at the Broadcasting Standards Commission, Fiona joined Ofcom in 2003. She has a degree in Social and Political Sciences from Cambridge University.